It didn't take Nissan long to turn its poaching of Fred Diaz from Ram into a daring gambit on the product side. With his bid to use a diesel engine and a co-branding relationship with Cummins to provide new relevance to the tired Titan pick-up truck line, the new U.S. chief of Nissan sales and marketing has wasted no time in going after one of his old employer's most important franchises.
It didn't take Nissan long to turn its poaching of Fred Diaz from Ram into a daring gambit on the product side. With his bid to use a diesel engine and a co-branding relationship with Cummins to provide new relevance to the tired Titan pick-up truck line, the new U.S. chief of Nissan sales and marketing has wasted no time in going after one of his old employer's most important franchises.
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