Nissan Aims At Truck Relevance With Titan-Cummins Diesel Deal

It didn't take Nissan long to turn its poaching of Fred Diaz from Ram into a daring gambit on the product side. With his bid to use a diesel engine and a co-branding relationship with Cummins to provide new relevance to the tired Titan pick-up truck line, the new U.S. chief of Nissan sales and marketing has wasted no time in going after one of his old employer's most important franchises.